Wednesday, February 20, 2008

Ducati "Most Impoved Dealer" Award.

The 2008 Ducati Motorcycles North America Dealer Conference was held late last year in Monterey, California, home of the legendary Laguna Seca race track. At the conference Ducati unveiled two new superbikes, the super hot middleweight 848 and the astonishing 1098R. Both were met with howls of enthusiasm from the dealers in attendance.

Ducati takes them time to both provide a detailed overview of their market and their performance in it down to a regional level. They also then recognize individual dealership for their outstanding performance within their region.

This year Great Bay Motorcycles, a Ducat dealership on the New Hampshire Seacoast, was awarded the “2007 Most Improved Dealership” award for the New England Region.

“This past year we made significant strides with Ducati. We completely renovated our motorcycle showroom and created a black and red themed display area for Ducati Performance products, and Ducati clothing and apparel,” stated Great Bay president, Don Jeka.

“We offer a large demo fleet of Ducati’s and I think this helps us share the Ducati experience with more riders on different models, and has helped lead to our consistent sales growth”

“We also are enjoying the Ducati brand so much; I think it helps breed enthusiasm among our customers. I sometimes feel that if Ducati doesn’t get you excited, nothing in motorcycling will!” he added.

This is the second time in the last two years that Great Bay was given this award by Ducati. Great Bay continues to grow each year as a Ducati dealership in all aspects of the business. This past year 1098 and Sport Classics, especially GT 1000’s, proved to be customer favorites along with the perennial Monster family.

“Towards the end of the year the Hypermotard became a top seller, and all you have to do is ride to see why,” Don Jeka enthused. “It is the most fun motorcycle I have ever ridden, period, and I love bikes. The only way to describe it in one word is to say exciting.”

Following two days of meetings in an historic old theatre in downtown Monterey, CA the dealers headed over for a track day at the legendary Laguna Seca racetrack home of the Moto GP in the US.

“I can’t even describe the thrill of heading down the corkscrew for the first time on a 1098S, it was an experience I will never forget,” commented Jeka. “It is fantastic how year after year Ducati gets its dealers out on the newest bikes on some fabulous piece of pavement. It is truly a grounding experience and indelibly reminds us about the thrill of motorcycling and riding Ducati’s,” he continued.

Great Bay Motorcycles is a Premier European motorcycle dealership located on the New Hampshire Seacoast selling and servicing both new and used Ducati motorcycles.

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